News

Australian Unity Selects InMoment as Strategic Partner to Elevate Customer Experience

Sydney, Australia (26 March 2025)—Australian Unity, one of Australia’s leading health, wealth, and care providers, has chosen InMoment, a global leader in Experience Improvement (XI)™, as its strategic partner to enhance its customer experience (CX) initiatives. 

The collaboration with InMoment represents a significant step in Australian Unity’s ongoing commitment to delivering exceptional experiences for its members and customers.

Moving from a legacy survey-heavy program, Australian Unity is embracing a fully integrated CX approach powered by InMoment. The transformation will enable the organisation to leverage InMoment’s capabilities to analyse all customer feedback sources, including online reviews, call centre recordings, and more, for a holistic view of the customer. 

Leveraging InMoment’s AI-powered integrated CX platform, Australian Unity will gain deeper insights, uncover meaningful patterns, and drive informed business decisions that enhance member satisfaction and engagement.

Australian Unity’s General Manager Customer Insurances, Lenette Gear, said: “At Australian Unity, we make it a priority to truly listen to our members and turn their feedback into real, meaningful changes. Working with InMoment helps us better understand what matters so we can focus on the changes that will have the greatest impact for our members.

David Blakers, InMoment’s APAC Managing Director, added: “We’re honoured to partner with Australian Unity and support their deep commitment to their members. Australian Unity is investing in a truly comprehensive approach to CX, leveraging our full suite of capabilities to connect every customer touchpoint. This level of integration will allow them to take real-time, data-driven actions that drive positive change and long-term loyalty.

About Australian Unity
Australian Unity is a member-owned wellbeing company providing healthcare, financial, and community services to help people thrive. Established in 1840, Australian Unity has a long history of supporting Australians with services that enhance their health, wealth, and overall wellbeing. The organisation remains committed to creating a positive impact for its members, customers, and communities.

About InMoment
InMoment is the leader in improving experiences and is the highest recommended CX platform and services company in the world. It is renowned for helping clients collect and connect customer experience data from everywhere—from surveys and social reviews, to conversational chat logs and transcripts. As the pace setters in AI and text analytics, its 3,000 clients activate and understand every byte of structured and unstructured data, breaking down data and team silos to take the smartest actions. This award-winning technology combined with in-house industry experts empowers brands to gain ROI from their CX programs in half the time as its competitors. Unlock the true potential of every piece of customer data with InMoment. To learn more, visit inmoment.com.

CONTACT: Cori Lindsey, InMoment, cori.lindsey@inmoment.com


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