Auckland, New Zealand (10 February 2025)— InMoment®, the leading provider of Experience Improvement (XI)™, is thrilled to announce that its client, Milwaukee Tool, has been shortlisted for the Best Use of Customer Data and Insights to Improve CX category at the 2025 CX Awards.
Milwaukee Tool’s innovative Voice of Distribution Partner (VoDP) Program exemplifies how leveraging customer data can transform B2B relationships and drive exceptional outcomes. By combining actionable data insights with advanced analysis, Milwaukee Tool identified key opportunities to deepen distributor engagement and enhance business performance. The program has already delivered remarkable results, including a 30% year-over-year sales increase and a 220% sales boost in promoter stores across Australia and New Zealand.
“At InMoment, we are privileged to partner with Milwaukee Tool to help them transform their vision of customer-centricity into measurable results,” said David Blakers, Managing Director, InMoment APAC. “ This recognition showcases their dedication to delivering value to their distribution network and sets a benchmark for CX innovation in the B2B space. It’s a testament to what’s possible when data-driven insights are paired with a relentless focus on improving experiences.”
The CX Excellence Awards celebrate the organisations and leaders redefining customer experience standards. InMoment is proud to support Milwaukee Tool on their CX journey and to see them recognised for their outstanding achievements.View the full list of finalists here: CX Awards 2025 Shortlist.
About Milwaukee Tool
Milwaukee Tool, founded in 1924, is a global leader in delivering innovative solutions to the professional trades that offer increased productivity and unmatched efficiency. Whether it is through our world-leading M12™, M18™, and MX FUEL™ cordless systems; the groundbreaking performance of our M12 FUEL™ and M18 FUEL™ range; job site lighting, time-saving accessories, or innovative hand tools and storage equipment, Milwaukee Tool is dedicated to providing a steady stream of advanced, trade-specific products. To learn more, visit www.milwaukeetool.com.au
About InMoment
InMoment is the leader in improving experiences and is the highest recommended CX platform and services company in the world. It is renowned for helping clients collect and connect customer experience data from everywhere—from surveys and social reviews, to conversational chat logs and transcripts. As the pace setters in AI and text analytics, its over 3,000 clients activate and understand every byte of structured and unstructured data, breaking down data and team silos to take the smartest actions. This award-winning technology combined with in-house industry experts empower brands to gain ROI from their CX programs in half the time as its competitors. Unlock the true potential of every piece of customer data with InMoment. To learn more, visit inmoment.com.
For more information, contact Cori Lindsey, cori.lindsey@inmoment.com