Thursday, 5 June 2025 | Crown Towers Sydney
Join CX professionals and industry experts for a full day of actionable sessions, networking, and practical solutions designed to help you move your customer experience program forward.

Learn What Works in CX
Return on investment (ROI) is the ultimate goal for every customer experience program. That’s why every session at the XI Forum focuses on proven strategies and measurable outcomes. This event is the perfect opportunity for customer experience professionals to learn from their peers and get applicable takeaways to bring into their own programs. Here’s what you can expect:
See the Forum in Action
Check out highlights from last year’s event and hear from attendees who left with clear next steps for their CX programs.
Agenda:
9:15am

InMoment
Let Your Data Talk: Unlocking the Power of AI-Driven CX
Katherine Swintek (SVP, Product)
At InMoment, we believe the future of CX lies in integration, where AI goes beyond data collection. In this new era, your data should talk to you—delivering powerful, actionable insights that drive strategic decisions and measurable outcomes. Join us as InMoment’s VP of Product Strategy & Growth, Katherine Swintek, showcases how our AI-powered solutions are transforming how CX leaders capture and respond to customer signals. Learn how generative AI can help you elevate your CX program, stay ahead of industry shifts, and unlock the full potential of your customer experience strategy.
9:45am

QBE
Listening Beyond Surveys: QBE’s Multi-Signal CX Transformation
Andy Kan (Head of Customer Insights – AU & NZ)
As the insurance industry grows more complex and customer expectations continue to evolve, CX has become more important than ever. QBE’s decade-old CX program needed a revamp to stay ahead of this ever-changing landscape and keep the organisation at the forefront of customer experience. Andy Kan led a game-changing transformation, going beyond traditional surveys for a multi-signal, real-time approach that captures what customers really think—before it’s too late. From consumer and broker insights to social sentiment, learn how QBE is turning richer feedback into meaningful action and redefining CX in an industry that can’t afford to stand still.
10:50am

InMoment
Making Integrated CX Work: The Intelligence Behind the Experience
Gillian Mackay (Head of Consulting, APAC) + Justin Rehayem (Senior Director, Spotlight Delivery)
Last year, we introduced the what of Integrated CX—this year, we're unpacking the how. Join Gillian Mackay and Justin Rehayem from InMoment for a behind-the-scenes look at the technical engine that powers Integrated CX. From mapping diverse signals across the customer journey to applying best-in-class Natural Language Understanding (NLU), this session breaks down the AI logistics and platform design that turn raw feedback into real-time, unified insights. If you're ready to move from vision to execution, this is where it gets real.
11:20am

New Zealand Post
Navigating the CX Maze: Strategies for Measurable Success
Terence Priggen (Voice of Customer & Insights Lead)
In this interactive session, NZ Post's VoC & Insights Lead, Terence Priggen, will discuss how his team helped translate insights into an impactful business strategy. Hear about NZ Post's transformative journey as they navigate the complexities of B2C and C2C dynamics, turning CX investments into tangible business growth for their customers (and themselves).
1:25pm

Sport New Zealand
From the Sidelines to the Spotlight: Using Participant Feedback to Shape the Future of Sport
Loren Howson (Research & Insights Lead) + Glenn McCarty (Senior Researcher)
Supporting 25+ national sporting organisations, Sport NZ faces a complex challenge: ensuring its Voice of Participant (VoP) drives positive impact at all levels—from local clubs to broad, national, sport-agnostic initiatives. This session dives into real-world examples of how Sport NZ is helping these sporting bodies with unique and varied challenges. With learnings from netball, cricket, bowls, and more, this presentation will showcase how feedback is driving change and helping Sport NZ and its partners deliver on their strategic intent—providing quality experiences to grow and sustain sport participation in New Zealand.
1:55pm

Aesop
What Aesop Learned About CX and Business Performance (and the Improvements That Followed)
Jason Katsambiris (Voice of the Customer Program Manager)
Transforming CX and using simple insights to drive meaningful outcomes. Jason Katsambiris, Global Program Manager at Aesop, will unpack this opportunity and share how his team is bridging the gap between customer experience and measurable business impact. In this session, Jason will showcase Aesop’s approach to building a compelling CX business case, engaging the organisation around data, and driving lasting change.
2:25pm

MLC Life Insurance
A Blueprint For Executive Sponsorship in CX: Gaining Executive Support To Build a Customer-Centric Culture
Shannon McKay (General Manager, Customer Experience and Marketing)
Executive sponsorship and buy-in are essential for the success of any CX program, playing a crucial role in fostering a strong customer-centric culture. In this session, Shannon McKay, General Manager, Customer Experience and Marketing at MLC, will share her extensive expertise in securing and sustaining executive engagement to embed CX at the heart of business strategy. With deep experience in both the financial industry and customer experience, Shannon will outline key strategies for aligning senior leadership with customer-focused goals, ensuring CX remains a top priority across the organisation. This session will provide practical steps to cultivate a customer-first mindset at all levels, leveraging executive sponsorship to drive CX maturity and long-term success. Through real-world examples, attendees will gain actionable insights on championing CX within their organisations and creating lasting cultural change.
3:30pm

Storage King
Winning on Experience: The Storage King Journey from Building The Business Case for CX to Achieving Experience Leadership
Tony Skallias (Group Marketing Manager) + Reiner Low (CFO)
What does it take to convince a CFO that CX isn’t just a “nice to have” but a revenue-driving powerhouse? Join Tony Skallias (Group Marketing Manager) and Reiner Low (Chief Financial Officer) from Storage King as they reveal how they built a business case for CX investment, secured executive buy-in, and proved the direct link between NPS, customer satisfaction, and revenue growth. From journey mapping to pricing strategy, they’ll break down how Storage King is shifting from competing on price to winning on experience—and how you can do the same.
4:00pm

Chargrill Charlie's
Turning Insights into Foresights: The Chargrill Charlie’s Story
Nathan Kelk (CEO)
What happens when a family-run brand steps into a portfolio of 600+ restaurants and doubles its size? For Chargrill Charlie’s, it meant learning to listen differently — catching rich, detailed feedback from customers they’d never met face-to-face and using it to predict what’s next. In a world where more orders come through apps than in person, Nathan Kelk, CEO, will share how Chargrill Charlie’s is embracing a 360-degree view, shifting mindsets, and turning everyday insights into future-proof strategies — all while staying true to the brand’s humble roots.
Why Attend?




Feedback From Previous Events

What Are the Event Details?
Thursday, 5 June 2025
8:30am – 5:00pm
Crown Towers Sydney
1 Barangaroo Avenue
Sydney, 2000, NSW, Australia
Who Should Attend:
Professionals focused on improving customer experience outcomes and growing their programs.