CX and marketing exist to win, serve, and retain customers.
Join us at the CX event of the year. Listen to Derek Eccleston:
Integrating Your Marketing and Customer Experience Strategies for Maximum Impact
There is a strong intersection between marketing and the customer experience. It was found that 75% of organisations have successfully calculated a positive relationship between CX and business outcomes; including increases in revenue through higher retention and customer lifetime value. Key to their success was the tight alignment of CX efforts and marketing strategies – with a focus on customer acquisition, customer retention and loyalty strategies.
Join our presentation where we will showcase different client cases that will provide learnings on how to successfully evolve, transform and improve your experience programme to deliver a flawless and single unified experience, leveraging the power of marketing and CX.
To find out more and to register visit the Forrester event page.