In today’s highly competitive marketplace, marketing teams are under constant pressure to deliver tangible results that drive business growth. But with limited resources and ever-changing consumer behaviour, achieving greater ROI can be a daunting task.
In this on-demand webinar, New Zealand Automobile Association’s Membership Experience Manager, Marina Strbac will talk us through the power of the Voice of the Customer (VoC) and how marketing teams can leverage it to achieve organic growth for their organisations.
Marina shares the NZAA journey towards becoming a member-led organisation and how marketing departments can leverage the Voice of the Customer to enable effective engagement, retention and growth strategies that scale with your organisation.
You’ll learn:
- How listening to your customers and understanding their needs leads to organic growth
- How to start and embed a Voice of Customer program in your Marketing practices for immediate action
- How to advance your Marketing planning and decision-making process with customer data
- How to incorporate customer feedback into your campaigns, product development, and customer service initiatives.
Watch this informative webinar to learn how Marketing teams can unlock the power of the voice of the customer to drive business success!
Your speakers:
MARINA STRBAC
Membership Experience Manager, New Zealand Automobile Association
Marina has over 15 years of experience in client and agency roles across Australia, the UK and Aotearoa. Her first agency role was on the Coca-Cola account, where the standard for what excellence looks like was set. Since then, she has worked across the Education, Finance, Import and start-up realms. In late 2021, Marina went to Harvard Business School to study Behavioural Economics, getting insights on the topic from the best in the world. She is forever championing Human Centricity and never compromising curiosity tangents, because ‘you just never know where they will lead’.
THOMAS LORENZO
Sales Director, InMoment New Zealand
Thomas is an InMoment Sales & Account Director based in Auckland, New Zealand with over 20 years of experience in relationship management, client, and customer satisfaction services. He currently directs InMoment’s New Zealand account development team, which is responsible for supporting the region with existing and new partners, helping them to understand how they can deliver a strong impact to their business bottom line leveraging the power of a world-class voice of customer and voice of employee programmes. Thomas has spent the last 10 years in the New Zealand market working across a range of industries in their digital transformation journey, and has a refined expertise when it comes to the local and regional economy.
Hosted by:
marketing.org.nz
