Tesco is on a mission to truly know their customers, what they want, why they need it, and their pain points in order to implement high-impact experience improvements. Knowing their customers’ personas and key drivers for each channel allows Tesco to understand what behaviours need to be measured so they can compare experiences between in-store and online experiences.
Find out why Tesco won the award for Best CX Impact at the CX Elite Awards 2021!
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