Stop Managing Experiences. Start Improving Them!
4:30pm GMT / 5:30pm CET
According to Gartner, 89 percent of companies are competing on customer experience. But despite increased investment, experience management programmes have plateaued. Why? Because experiences don’t need to be managed, they need to be improved. The truth is that monitoring services and DIY approaches aren’t enough for today’s businesses; they cause programme stagnation and make meaningful ROI impossible.
Brands are creating more experiences than ever but are struggling to improve those experiences. Learn in this webinar from our expert Oliver Skeide why brands need to switch their approach and how to succeed in the implementation of an Experience Improvement (XI) initiative that solves for the biggest business challenges such as retention, growth, and profit.
Discover how to:
- Apply the XI methodology to your experience programme
- Identify the moments that matter in your customers’ journeys
- Apply industry leading technology to collect and analyse different data sources
- Prioritise actions to improve business values