Wednesday 1st September - 12:30pm - 1:00pm BST
Increase the Value of Your Customers and Strengthen Their Loyalty
Are you realising the full potential of your customer base?
Many companies have implemented a customer experience strategy that aims to increase customer satisfaction. However, all too often, opportunities to realise additional business are neglected.
Customer feedback contains valuable insights about customer wants and unmet needs. Personalised interactions and offers provide companies with cross-selling and upselling opportunities that significantly improve the economic value of a CX programme. Brands are also able to differentiate themselves more strongly from the competition. Customers feel better understood and build a deeper relationship with the company.
We will use best practices to address the following topics to help you optimise relationships with your customers and increase ROI:
- Identifying and capitalising on cross-selling and upselling opportunities along the customer journey
- Empowering employees to drive upselling and cross-selling opportunities
- Integrate upselling opportunities into the closed-loop feedback process