Integrating Your Marketing and Customer Experience Strategies for Maximum Impact
Building Brand Promises That Are Meaningful to Customers
As Forrester stated “Customer Experience and Marketing exist to win, serve, and retain customers.”
It was found that 75% of organisations have successfully calculated a positive relationship between CX and business outcomes; including increases in revenue through higher retention and customer lifetime value. Key to their success was the tight alignment of CX efforts and marketing strategies – with a focus on customer acquisition, customer retention and loyalty strategies.
Based on our experience, we know how difficult it can be to reach a stable synergy between these two departments.
If you want to know how to make that connection and gain and retain more customers by delivering on your brand promise, do reach out to us. We will be able to:
- Provide best practices to help you align your CX and marketing efforts
- Deliver on your brand promise by understanding your customers and employees
- Implement a powerful, versatile experience programme to create promises that are both important and feasible to customers
- Strengthen customer relationship to create ever-better experiences for customers