CX Network finds out how Primark developed an award-winning analytics and VoC program
At InMoment’s CX Elite Awards in September, global retailer Primark took home the trophy for a data analytics program that has transformed the brick-and-mortar retail as it continues to expand into new markets.
CX Network caught up with Philip Clarke, retail analytics and reporting manager for Primark’s group retail operations, to find out more about this award-winning work.