White Paper

How Short Should You Make Your Survey?

Most customer experience (CX) surveys are designed to be five minutes in length or shorter. However, we have seen a trend toward companies requesting even shorter customer experience surveys, often due to the impression that shorter surveys increase response rates. Their assumption is that customers are overwhelmed with surveys and therefore will only answer short ones.

Is there empirical evidence to back up this perception? Find out in this white paper by expert Dave Ensing!


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