Case Study

Inside NatWest’s Award Winning Customer Analysis Model

One of NatWest’s main goals was to upgrade their case management process to be more efficient in supporting frontline staff and deliver a more effective user-friendly reporting tool to measure performance, and gather data for customers using different products at every stage of their respective customer journey.

Using the InMoment Platform, NatWest is able to join up CX data with event stream data to give a better picture of their customers and allow them to better understand customer behaviour across all channels.

Find out why NatWest won the award for Best Use of Insights and Analytics at the CX Elite Awards 2021!


Change Region

North America
United States/Canada (English)
DACH (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Asia (English)