Case Study

Inside Tesco’s Award Winning Customer Segmentation Analysis

Tesco is on a mission to truly know their customers, what they want, why they need it, and their pain points in order to implement high-impact experience improvements. Knowing their customers’ personas and key drivers for each channel allows Tesco to understand what behaviours need to be measured so they can compare experiences between in-store and online experiences.

Find out why Tesco won the award for Best CX Impact at the CX Elite Awards 2021!


Change Region

North America
United States/Canada (English)
DACH (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Asia (English)