Case Study

TAP Portugal – Tapping Into Customer Advocacy

With so many passengers travelling with the airline, TAP needed a CX programme to gain a deeper understanding of their customers’ decisions to travel with them and what the factors were for driving customer advocacy.

Partnering with InMoment, TAP centralised all their customer data from all over the world to understand what works well and what could be done to improve and enhance their customers’ experiences.

Read the full story here!


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