Many organisations think they understand the customer journey. But does their point of view line up with how the customer really perceives their experience?
Unfortunately, the answer is often no, meaning that customer experience (CX) efforts are misguided and lead to no actual improvement. That’s why it’s so important for brands to uncover the real customer journey. We’ll be breaking down how you can do just that in five steps in this InMoment white paper. Let’s get started!Download