Tesco partnered with InMoment to launch Customer Viewpoint, a real-time, 360-degree view of experiences throughout the customer journey. Trends and themes surfaced from customer comments are used to improve experiences and inform changes across the brand.
“InMoment are our primary global partner for customer satisfaction measurement and insight. Their best-in-class technology is a critical component of our Customer Experience programme for store managers and their teams, and a vital tool for our central insight teams. Our success with InMoment comes from the strength of our relationship. They are part of our team.” -Dan Portus, Insight to Action Programme Manager, Tesco