Custom Research Solutions: How Marketers React More Quickly to Changing Customer Preferences

“Today, customer experience is the new brand, and winning requires data—the more, the better. And yet, identifying the right data to model, predict, and improve performance across all touch points is one of the toughest challenges facing CMOs and marketers today.” — Thom Gruhler, Fjuri CEO, Former global CMO of Microsoft’s Windows division

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