Creating a Concise Feedback System to Improve Global Customer Experience

The British Council, established in 1934 and incorporated by Royal Charter in 1940, is registered as a charity in England, Wales and Scotland. The British Council is the UK’s international organisation for cultural relations and educational opportunities.

“With the support of InMoment’s team and their platform, we were able to set up a comprehensive yet easy to use survey and reporting tool. In a matter of seconds, the tool derives the characteristics associated with customer satisfaction and product quality, enabling us to identify areas for organisational improvements and as a result CX improvements.” -Pete Hogg, Director Customer Management, The British Council