Primark, an international retailer, currently operates in 400 stores in thirteen countries across Europe and, most recently, America. The aim for the team at Primark is to provide the best product for the best price—and create the best customer experiences by understanding customers more.

Since partnering with InMoment, Primark is able to understand what brings their customers back time and again and also what improvements need to be made to encourage customers to shop more.

Watch this XI Take video to hear from Phil Clarke, Analytics and Reporting Manager at Primark, as he explains how Primark is quickly able to leverage feedback to understand their customers and take actions to improve future shopping experiences using InMoment’s Experience Improvement (XI) Platform, the leading technology to collect and analyse customer and operational data, helping achieve CX ROI.