Press Release

InMoment Clients Recognised for Customer Experience Excellence at the XI Forum Europe 2023

CX Elite Award Winners Announced at XI Forum 2023

LONDON [6th October, 2023]—InMoment®, the leading provider of Experience Improvement (XI)™, is excited to announce that InMoment clients, Aegon and CrossCountry Trains have been awarded CX Elite Awards, powered by CX Network, at the XI Forum 2023.

The awards ceremony took place during the XI Forum Europe conference held in London yesterday. The event brought together hundreds of CX professionals who engaged in interactive workshops, networking opportunities, and were inspired by keynote presentations from CX Leaders throughout the two-day event.

To close the XI Forum with a celebration of success, Stephan Thun, President and Managing Director of EMEA, InMoment, took to the stage to present the CX Elite Awards. The awards, launched by CX Network are designed to celebrate outstanding brands with high-focus and high-performance customer and employee experience improvement programmes over this past year.

The CX Elite Award winners excelled in:

Best CX Transformation
This award recognises an organisation that has undergone a CX transformation and demonstrated exceptional adaptability and resilience in the face of challenges while successfully transforming its customer experience strategies and practices.

WINNER: CrossCountry Trains
CrossCountry continues to adapt to customer expectations within the rail industry, what sets them apart is their steadfast commitment to listening to their customers and letting those voices and their insights support their strategy. Since the launch of their Voice of the Customer programme, they have incorporated real-time data collection to identify potential operational changes but also define and support their long-term vision. It’s not just about where they stand in the market, but where they aim to go that truly drives their passion. The goal is not merely to restore customer trust but to pioneer new approaches that will redefine customer satisfaction within the rail industry. 

Best Customer-Centric Culture

This award recognises an organisation that has demonstrated that the customer is central to every decision being made in their business and is truly putting the customer at the heart of everything they do.

WINNER: Aegon

Aegon embodies a robust customer-centric culture, uniting teams and processes to achieve mutual growth. Their award-winning programme, “Connecting with Customers,” underscores their unwavering commitment to customer satisfaction and business success. It employs diverse channels, including online learning, customer dialogues, and workshops, to empower employees with deeper customer insights, resulting in tangible improvements in both customer experiences and business performance. Aegon’s unwavering dedication to exceptional customer experiences underscores their commitment to placing customers at the core of their endeavours.


The CX Elite awards were first launched in 2019 in partnership with CX Network and were designed to celebrate the achievements and successes of CX professionals who positively impact customer experience. Entries for this year’s award were open to all organisations running customer experience initiatives. Various nominations were received and reviewed by an award committee made up of experienced improvement professionals from various industries and disciplines.

About CX Network

CX Network was established in 2012 to support professionals looking to enhance client retention and lifetime values via loyalty-winning customer experiences. The online publication, which has a community of over 75,000 members, is dedicated to providing premium content, analysis and insight from the world’s foremost CX thought leaders and across our industry-leading events. https://www.cxnetwork.com/ 

About InMoment

InMoment, the leader in improving experiences and the highest recommended CX platform and services company in the world is renowned for helping clients collect and integrate customer experience data to uncover the insights that enable the smartest actions. As the pacesetters in applying award-winning AI, its global clients activate every byte of their experience data—from structured surveys and social reviews to unstructured conversations from call logs, emails, support tickets, and chat transcripts to break down data silos. This unique technology combined with in-house industry experts empowers brands to gain ROI from their CX programmes in half the time as its competitors. Unlock the true potential of every piece of customer data with InMoment.To learn more, visit inmoment.com.

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CONTACT: Rebecca Edwards, InMoment, redwards@inmoment.com


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