Like all customer experience (CX) and employee experience (EX) initiatives, comment-based surveys have their pros—and their cons.
Join Dave Ensing in this InMoment Point of View article as he walks through:
- How the goals of your greater CX programme largely determine comment-based survey effectiveness
- Which conditions set up comment-based surveys for success (backed by exclusive research)
- How experience-minded individuals can improve comment-based surveys