Point of View

Uniting Transactional and Relationship Surveys to Capture the Entire Experience

It’s common to think of surveys as brief, short-term tools. A customer finds a product they like, purchases it, and, more often than not, gets that little email asking how the whole experience went. While this scenario is certainly the most common way to present a survey, it’s far from the only means of gauging a customer’s experience with a brand. In fact, there are two kinds of surveys that, when used together, paint a far grander picture than a single email can capture.

Read this InMoment Point of View today to learn about:

  • The strengths and weaknesses of transactional and relationship surveys
  • How these two surveys can be combined for optimal customer understanding
  • What you need to do after sending surveys for real ROI

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