Board Member

Greg Goff

Greg Goff is the Chief Technology Officer of Uptake, overseeing all aspects of technology at Uptake including engineering and data science to build the leading AI platform for industrial companies. Greg previously served as Chief Technology Officer for Morningstar where he defined and implemented the financial services giant’s global technology strategy. Prior to that, Greg served as Senior Vice President of Global Platform Technology at The Nielsen Company and developed a single technology strategy and platform that integrated all of Nielsen’s consumer assets. He has also held past positions at Accenture and BlueMeteor.

In his position as Chief Technology Officer for Morningstar, Greg defined and implemented the global technology strategy for internal corporate systems and external products, while setting technology standards and practices across all businesses and countries. He also provided visionary technology leadership, promoting company-wide innovation while remaining relevant on current best practices, industry trends, emerging technologies. He shared technology strategies to clients and employees, maintaining technology staff across the company of the highest caliber.

As Senior Vice President of Global Platform Technology at The Nielsen Company, Greg drove influential change by developing a single technology strategy and platform, integrating all Nielsen Consumer assets into a single analytic platform. Further, he led the integration of disparate platforms driven by a single, integrated technology vision, as well as building new systems to rationalize legacy platforms and infrastructure to drive simplicity and speed to client deliverables while reducing costs. Greg managed a global team of 550 people, developing internal talent and bringing new talent into the organization to meet the rapidly changing demand.

Greg holds a B.S. in Electrical Engineering from the University of Illinois-Champaign.