Press Release

InMoment’s New UK Fashion Trends Report Reveals Ways Brands Can Future Proof In-store Experiences

—InMoment data highlights the effects of COVID-19 on the UK in-store fashion retail experiences and showcases that there are new moments that matter in the customer journey.

LONDON (23rd March 2021)—InMoment®, the leading provider of Experience Improvement (XI)™ solutions, has published a new UK in-store fashion trends report to identify six key trends retailers should follow in order to elevate experiences throughout the customer journey.

In data provided from the InMoment XI Platform, over 400,000 retail customer responses have been analysed to delve deeper into the effects of COVID-19 on the UK in-store fashion retail experiences. Using this data, the InMoment Expert Services team have identified six key trends that span customers’ digital and in-store journeys.

Trend 1: Shopper Habits Have Changed

Trend 2: Adaptability is Vital

Trend 3: Heightened Staff Involvement and Empathy Is a Must

Trend 4: New Moments Matter to Shoppers

Trend 5: The Importance of Making Shopping Easier

Trend 6: Connecting the Digital and Physical Experience

The report shows that great service still counts and there are new moments that matter to customers which brands should recognise in order to build stronger relationships when consumers are able to return to in-store shopping. 

“Through our analysis we have captured how customer behaviours are changing and how these can be addressed by UK retailers to elevate experiences throughout the customer journey, whether it’s from the moment they walk into the store or at check out,” said Dan Jones, Senior Insight Specialist, InMoment.“ These touchpoints are all opportunities to drive engagement and build trust.” 

To read the full report, Click Here 

To attend a complimentary webinar on this topic held on 24th March 2021, Register Here

About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at


CONTACT: Rebecca Sanghera, 

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