Kubota Expands its Customer Experience Programme into the UK Market with InMoment

LONDON, [27th August 2024] — InMoment®, the leading provider of Experience Improvement (XI)™, is delighted to announce the expansion of its partnership with Kubota, a renowned provider of agricultural machinery, construction equipment, and industrial engines. This partnership will extend Kubota’s Customer Experience (CX) programme into the UK market, leveraging InMoment’s expertise to enhance customer satisfaction and operational efficiency.

Kubota is committed to enhancing the quality of life and promoting sustainable development, and seeks to gain valuable insights and actionable data with will allow them to drive meaningful improvements across multiple customer touch points in real time. As a global leader in agricultural machinery, construction equipment, and industrial engines, Kubota Corporation has a longstanding commitment to innovation, quality, and customer satisfaction. By leveraging cutting-edge technology and maintaining a customer-centric approach, Kubota consistently strives to meet the evolving needs of its diverse clientele. 

The company’s expansion into the UK market marks a significant milestone in its mission to enhance customer experiences and drive operational excellence. Kubota has seen considerable success with its CX programme in the Canadian region. Recognising the unique opportunities within the UK market, Kubota identified the need to partner with InMoment to gain real-time insights, drive actionable improvements, and shift the focus from merely measuring scores to implementing meaningful changes.

By partnering with InMoment, Kubota aims to transform its approach to customer experience  by adopting the most innovative methods to collect and manage customer feedback, driving substantial value across the business. InMoment will assist Kubota in establishing high-level Key Performance Indicators (KPIs) measurable across various customer journey touchpoints, offering clear indicators of customer retention and satisfaction.

Stephan Thun, President and Managing Director of EMEA, InMoment commented,  “Kubota’s decision to expand its CX programme into the UK with InMoment underscores its commitment to continuous improvement and excellence in customer service. This strategic partnership positions Kubota to enhance customer experience, drive engagement, and achieve significant business growth.”

About Kubota Corporation

Kubota has been a leading manufacturer of agricultural equipment, construction equipment, lawn mowers and industrial engines since 1890. With its global headquarters in Osaka, Japan, offices in more than 120 countries and more than 41,000 employees in North America, Europe and Asia, Kubota had a turnover of $20 billion in 2021. Although agricultural, construction and turf equipment are its main product lines, Kubota also produces a wide range of products such as city water purification systems, irrigation systems, piping systems, roof and home construction, and large underground valves.

Our Mission

Our mission “For Earth, For Life” speaks to our commitment to the conservation of the environment while aiding the production of food and water supplies, which are vital to meet the needs of our society, as the world’s population continues to grow. This mission is accomplished every time a Kubota tractor harvests the land to produce food or when our construction equipment excavates to transport water or provide shelter.

For more information about Kubota, visit www.kubota-global.net / www.kubota-eu.com /
Explore the Kubota Group Solutions Hub: https://kubota-group.eu

About InMoment

Recognised with the “CX Solution of the Year 2024” and the “AI Breakthrough Award”, InMoment is the highest recommended CX platform and services company in the world, renowned for helping clients collect customer feedback and integrate customer experience data to uncover the insights that enable the smartest actions to drive customer loyalty and acquisition.

As the pace-setters in applying award-winning AI, its global clients activate every byte of their experience data—from structured surveys and social reviews to unstructured conversations from call logs, emails, support tickets, and chat transcripts to break down data silos. Analysts call out InMoment’s unique technology combined with in-house industry experts that empower brands to gain ROI from their CX programmes in half the time as its competitors. Unlock the true potential of every piece of customer data with InMoment.To learn more, visit inmoment.com.

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CONTACT: Rebecca Edwards, InMoment, redwards@inmoment.com


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