Optimising Features and User Experience with In-app Feedback
![](https://inmoment.com/wp-content/uploads/2021/06/Hubspot_CSImage.png)
Hubspot, the business software for small and mid market companies, is famous for a growth flywheel that relies on customers seeing value in the Hubspot platform quickly and easily.
Hubspot uses InMoment to optimise user experience. The product team gathers insights using in-app microsurveys that are hyper-targeted to users of specific features and functionality.