"Chasing survey scores and lagging indicators is not our idea of a modern approach to improving experiences. Instead, we partner with InMoment to identify key moments that matter in our customers’ journey’s and drive change in those areas. This approach gives our executives better metrics to run the business and elevates our results.”
Tyler Saxey, Director Customer Experience, Foot Locker
Since partnering with InMoment, Allianz is closer to its customers than ever before. Anticipating and understanding their customers’ needs is paramount to maintaining a market leader status. By continually listening to the customer, Allianz has been able to be agile in its approach by continually improving ways of interacting with their customers.
In 2020, ASICS turned its focus on customer experience. By 2022, the program had rolled out to 27 countries. ASICS uses its experience program to get quantitative benchmarks for quality store experience, to learn why customers visit the stores, and to find ways to improve the store experience. With direct contact to frontline teams, response volume would see a 40% month on month lift with a corresponding increase of +19% of direct CX sales.
InMoment collaborated with Hyundai to develop a core group of service experience metrics. Hyundai discovered that the strongest driver of both good and poor experiences for customers is in-store staff. With this insight, Hyundai established corporate behaviour guidelines and training to ensure every encounter is “friendly, helpful, and efficient.”
To increase survey response rates, InMoment created a Line App link which is a free instant messaging platform commonly used by Taiwanese populations—this did the trick, and the business saw a spike in responses. After data was collected, the InMoment Platform analysed customer feedback, and produced critical insights which pointed to specific improvement areas to build customer retention and loyalty.
Aesop is a skin, body, hair and homecare brand that was founded in 1987 in Australia. The products are built with natural botanic ingredients and essential oils, focused on creating a sensory experience for customers.
We use InMoment as an example throughout our organization of an invaluable global partner relationship that goes beyond what we would expect from a vendor. Our InMoment team is as passionate about elevating our brand and our consumer experiences as we are.”