People are emotional.
Businesses are logical
Experience Should Balance Both.
Making the magic happen
InMoment Is Positioned as a Leader in Gartner’s Magic Quadrant
experience Improvement (XI)
Built for a Purpose
Businesses know they need to compete on experience, and yet, most are not moving the needle. Customer scores go up, but revenue goes down. Why? The use of old, tired techniques like feedback collection and monitoring applications can focus your attention on the wrong things.
We built InMoment to change all of that. We’re ushering in the Experience Improvement (XI) movement to transform the way your organisation approaches business initiatives.

Improving experiences is why InMoment exists. XI is how we do it.
Moments that Matter
Experiences are personal, emotional and dynamic. Understanding where to focus is the really hard part–and central to your success.
Prioritise Your Focus
Identify and prioritise the high impact emotional moments to connect with and grow your most valued customers
Empower Your Employees
Help employees recognise, react, and own pivotal customer moments. Ingrain improvement discipline throughout your organisation
Embrace Change
Constantly evaluate initiatives and make adjustments as organisations, behaviours, or environmental needs evolve.