Singapore (28 February, 2023) — InMoment®, the leading provider of Experience Improvement (XI)™, announces 2023 retail trends across Asia Pacific from a combination of 120,000 data points. InMoment’s proprietary data indicates that, in 2023, retail consumers are expecting hybrid digital/in store experiences, new feedback collection methods, and an increase in retail brands’ social presence.
Retail Consumers Now Expect Hybrid Experiences. Previously, elements like click and collect, free-shipping on returns, and the like would have been considered cutting-edge hybrid experiences, but staying true to our theme, they are now expected. In fact, from the data we see that ONE OF THREE APAC consumers will expect your brand to adopt a hybrid approach.
Social Media Purchases Will Increase. Of those who used social media, data revealed ONE IN FOUR product through social media and/or a social influencer (Instagram, TikTok, Facebook, etc.), In the coming year, OVER HALF of APAC consumers will make a product purchase via social signals (influencers).
Consumers Expect to Use Mobile Devices to Compliment In-Store Experience. ONE IN THREE APAC consumers said they’d like to leverage their phone/an app to view product ratings and reviews while browsing in store. ONE IN FOUR APAC consumers said they’d also like to be able to view product options (such as colors or sizes) by scanning a product with their smartphone in store. ONE IN FIVE APAC consumers said they’d like to view recommended product pairings via an app/mobile site while in store.
“It’s clear from the data that consumers are no longer settling for convenience, and traditional survey methods will no longer cut it in the retail sector,” says Kiri Burgess, InMoment’s Senior Consultant. “Retail brands need to expand their feedback collection methods to nontraditional customer signals like Google reviews, social media scraping, and voice of employee data for the most accurate view of their customers needs and expectations.”
A first of its kind, InMoment gathered this data from multiple sources. First, InMoment experts started with existing social signals about retail experiences from TikTok, Instagram, Facebook, Twitter, and beyond. Data was mined for topics and sentiment leveraging InMoment’s Spotlight solution. Next, this data was then added to online review data about retailers from Google, Glassdoor, and other sites via InMoment’s Review Management solution (our integration with ReviewTrackers) into Spotlight alongside the social data. Finally, more than 1,000 APAC restaurant and food service consumers were surveyed using InMoment’s Market Pulse for a holistic context of consumer expectations.
To download the full trends report, visit InMoment’s website: https://inmoment.com/en-au/lp/2023-apac-retail-trends-report/
About InMoment
Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at inmoment.com
Contact: Cori Lindsey, InMoment, cori.lindsey@inmoment.com