Press Release

KARL STORZ Endoscopy Teams Up With InMoment to Launch Experience Improvement Program Across Asia

SINGAPORE (6 July, 2021)—KARL STORZ Endoscopy Asia Marketing (KSEAM), one of the leading companies in Asia Pacific in Minimally Invasive Surgery (MIS) and Endoscopy, has partnered with InMoment® to launch an innovative and ambitious experience improvement program. 

KSEAM is implementing an insights-to-action capability to drive customer satisfaction by checking the pulse on doctors, surgeons and nurses across eight countries, ten languages, and 400+ hospitals. 

Driving exceptional customer experiences has always been integral to KSEAM, but the manufacturer will now launch relationship surveys to connect with customers, giving them a stronger voice and ability to positively impact the company, before expanding its survey program and adding new touch points. 

The voice of the customer and action program is launching in partnership with Experience Improvement (XI) leader, InMoment. This includes capturing and analysing feedback at critical phases of a customers engagement, including product performance, customer support and across all interactions. 

InMoment specialises in understanding which moments matter most, and how to improve the experience of those moments. In addition, InMoment will assist KSEAM with multi-channel engagement, journey analytics, and expert guidance and services. 

“Listening to our customers is an important aspect of meeting our corporate mission,” said KSEAM’s General Manager of SEA and Taiwan, Anna Fritz. “It all starts with understanding what we can do to provide a great experience. Additionally, helping our customers feel valued and happy is critical to ensuring that they receive an exceptional experience.” 

“KSEAM has a long history of delivering critical medical solutions and knows the importance of being customer centric,” said David Blakers, InMoment’s Managing Director of APAC. “They are taking active steps to pioneer the most progressive customer listening and engagement strategies possible, to embed an insights-to-action capability across the business.”

About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at

About KARL STORZ Endoscopy Asia Marketing

In addition to operating the existing sales company responsible for Singapore, KARL STORZ established the marketing company KARL STORZ Endoscopy Asia Marketing in 2008 to further strengthen market development in the Asia-Pacific region.

Its main tasks include engaging in continuous market development as well as customer support and product consultation in the region. In addition, this office closely supports and collaborates with sales partners (dealers) in the region and with KARL STORZ subsidiaries in Vietnam and Taiwan.

In the Asia-Pacific region, KARL STORZ offers quality endoscopy products for use in human medicine as well as in veterinary medicine, and industrial endoscopy.


CONTACT: Cori Lindsey, InMoment,

Change Region

North America
United States/Canada (English)
Dach (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Asia (English)