Good Storytelling Inspires Executive Buy-In
Point of View

How Good Storytelling Inspires Executive Buy-In

If you’re looking to expand your customer experience (CX) initiatives, then you most likely have your mind on a daunting prospect: getting executive buy-in. And we can’t blame you! It can be overwhelming to put together a presentation that will convince the c-suite that your program can solve major business problems. But that’s when you can employ a familiar, powerful tool: stories.

In his latest Point of View article, expert Simon Fraser breaks down a proven framework for developing a story-based presentation that will surely get you the executive support you need to take action and empower Experience Improvement!


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