Point of View

How to Realise Experience Program Gains for Your Brand

What is the goal of an experience program? Different stakeholders will answer this question in various ways, but ultimately, any experience initiative aims to create value for the overall business.

But what does it look like to go beyond managing your experience to actually realising true value across the organisation? Our expert Jim Katzman walks you through the “how to” in his latest article. Download for free below!

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