Every company executive will agree that having loyal customers is key to business success. But what are executives really doing about it?
Knowing your customer and knowing when to engage with them is fundamental to the customer being able to trust your judgement and recommendations. Providing relevant suggestions based on your understanding and knowledge provides value driven cross-sell and upsell opportunities which can increase the order value in the short term and the lifetime value of a customer in the long term.
In this whitepaper we explore the opportunities throughout the customer journey to create trust and loyalty by providing personalised experiences during the moments that matter most and walk you through five loyalty principles to help your organisation initiate opportunities for growth.