Case Study

A Behind the Scenes Look at legalsuper’s Award Winning Initiative to Unlock Member Data Using AI Segmentation Modelling

Are you ready to learn about how legalsuper transformed their member experience and saw a 350% increase in customer responses? Using a digital-first approach and machine learning algorithm, the legalsuper CX team was able to hyper-personalise their superannuation experience for their members. Legalsuper used rich data to transform its services channels and create more efficient and effective service and product design processes.

Check out the full story to see how legalsuper put its AI segmentation model to work and developed five research-based member personas, a retention and acquisition strategy for each segment, and a roadmap of initiatives to better serve its members.


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North America
United States/Canada (English)
Dach (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Asia (English)