21st APRIL at 2pm BST
Without text analytics, all you have is a score. Decoding unstructured feedback for emotions, sentiment and intent across every channel, at every point of the customer journey, will not only help you derive actionable intelligence but also create transformational change that will drive business growth.
Text analytics is vital for any experience programme, but it is more than just coding, categorisation and tagging exercises. In an industry full of jargon, accuracy claims and conflicting data, how do you know if your text analytics is set-up to drive the right level of value and insights?
Join Simon Fraser, VP of Customer Experience Strategy, and Ben Daubney, Director of Strategic Insights InMoment at our latest webinar on the topic of “Decoding Text Analytics: Leveraging the Power of Your Stories”. During the session, you will learn how to:
- Gather unstructured feedback, social, video and voice feedback at the right touchpoints
- Harness text analytics to gain insights, prioritise actions and investments
- Increase users engaging with the insights
- Apply predictive analytics to spot emerging trends and future customer behaviour
- Avoid common pitfalls
- Leverage success stories.