Press Release

JAX Tyres & Auto Shortlisted For Two Customer Experience Awards across Asia Pacific in 2021

  • JAX Tyres & Auto was awarded the prestigious CXTransformation Award in 2020 
  • CEO & Managing Director, Steve Grossrieder, was awarded CX Leader of the Year in 2020
  • The business has seen record-high, 20% YoY sales growth over the last two years 

SYDNEY (7 Oct 2021) — InMoment, the leading provider of Experience Improvement™(XI), announced its client JAX Tyres & Auto has been named a finalist for Best CX Initiative at Australia and New Zealand’s 2021 Customer Experience (CX) Awards, as well as Best Brand Experience for the 2021 CX Asia Excellence Awards. This news follows two award wins for JAX Tyres & Auto in 2020, Best CX Transformation and CX Leader of the Year. 

JAX Tyres & Auto is the 2021 finalist for Best CX Initiative and Best Brand Experience following its award-winning customer experience transformation last year. The business overcame unique franchise challenges, leading to record high sales performance over two years—a 20 percent year on year growth. The 2021 CX Asia Excellence Awards judges also commended JAX Tyres & Auto for proving a link between better customer experiences and individual store performance.

“We are ecstatic to be recognised for such hard work taken on by all our franchisees, who strive to deliver excellent experiences every day. After winning two of these prestigious awards last year, we are hopeful to take the trophy home once again!” said Steve Grossrieder, CEO & Managing Director of JAX Tyres & Auto. 

“We are also grateful to our preferred providers. Our CX partner, InMoment, provides a high level of program support and is a large reason we have achieved success. At JAX Tyres & Auto, we’re looking for partners, not suppliers.”

The CX Awards are the ultimate accolade to benchmark and recognise CX excellence and innovation in the region. Judged by an esteemed panel of local CX industry thought leaders, utilising a rigorous and transparent judging process, the CX Awards go one step further in helping to differentiate the very best leaders, teams, strategies and innovations.

With the CX Awards returning for a fourth year, and the CX Asia Excellence Awards in its seventh year, the number of entries has greatly increased and the calibre of companies pushing the boundaries to create exceptional customer experiences is higher than ever.

See the full awards shortlist here:

About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at


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