Thursday June 26, 2025 | Shangri-La The Fort, Manila
Join CX professionals and industry experts for a full day of actionable sessions, networking, and practical solutions designed to help you move your customer experience program forward.

Learn What Works in CX
Return on investment (ROI) is the ultimate goal for every customer experience program. That’s why every session at the XI Forum focuses on proven strategies and measurable outcomes. This event is the perfect opportunity for customer experience professionals to learn from their peers and get applicable takeaways to bring into their own programs. Here’s what you can expect:
Agenda:
9:15am

InMoment
Let Your Data Talk: Unlocking the Power of AI-Driven CX
Eric Weight (VP Solutions Consulting, Asia-Pacific)
At InMoment, we believe the future of CX lies in integration, where AI goes beyond data collection. In this new era, your data should talk to you—delivering powerful, actionable insights that drive strategic decisions and measurable outcomes. Join us as InMoment’s VP of Product Strategy & Growth, Katherine Swintek, showcases how our AI-powered solutions are transforming how CX leaders capture and respond to customer signals. Learn how generative AI can help you elevate your CX program, stay ahead of industry shifts, and unlock the full potential of your customer experience strategy.
9:45am

St. Luke's Medical Center
From Bedside to Best-in-Class: The Evolution of Patient Journey in St. Luke’s Medical Center
Janice Tiambeng (Vice President and Head for Patient Experience)
At St. Luke’s Medical Center, patient experience is undergoing a powerful transformation—one that blends empathy with innovation to meet the rising expectations of modern care. In this session, Janice Tiambeng shares how the team is using real-time feedback, emotional intelligence, and human-centred design to reshape healthcare interactions at every level. With over 50,000 responses collected annually, patient voice now drives meaningful change across departments—turning feedback into action, and care moments into lasting trust.
10:50am

Aesop
What Aesop Learned About CX and Business Performance (and the Improvements That Followed)
Jason Katsambiris (Voice of the Customer Program Manager)
Transforming CX and using simple insights to drive meaningful outcomes. Jason Katsambiris, Global Program Manager at Aesop, will unpack this opportunity and share how his team is bridging the gap between customer experience and measurable business impact. In this session, Jason will showcase Aesop’s approach to building a compelling CX business case, engaging the organisation around data, and driving lasting change.
11:20am

Insular Life (InLife)
From Legacy to Loyalty: How Insular Life Is Reframing Brand Through CX
Ethel “EJ” Salazar (Head of Operational and Customer Excellence)
As one of the country’s most established insurers, Insular Life faced a turning point—how to stay visible and relevant as new players flood the market. In this session, Ethel Joy B. Salazar, Head of Operational and Customer Excellence, shares how the company is transforming its customer experience from the ground up. From fixing foundational processes to building a culture of advocacy, Ethel unpacks how her team is modernising the brand through experience—proving that you don’t need a big team to drive big change, just shared ownership, smart design, and a strong story.
11:50am

Globe Telecom
VoC in Action: The Strategic Power of a Voice of Customer Program
Donald Deveza (CX Channels Integration, VoC and Program Management Head)
A well-structured Voice of the Customer (VoC) program enables organizations to drive cost savings and operational efficiency by leveraging customer insights to streamline processes, reduce waste, and enhance service delivery. A key component of an effective VoC program is a closed-loop system, ensuring that feedback is not only collected but also acted upon in a timely manner.
12:20pm

InMoment
Making Integrated CX Work: The Intelligence Behind the Experience
Eric Weight (VP Solutions Consulting, Asia-Pacific)
Last year, we introduced the what of Integrated CX—this year, we're unpacking the how. Join Gillian Mackay and Justin Rehayem from InMoment for a behind-the-scenes look at the technical engine that powers Integrated CX. From mapping diverse signals across the customer journey to applying best-in-class Natural Language Understanding (NLU), this session breaks down the AI logistics and platform design that turn raw feedback into real-time, unified insights. If you're ready to move from vision to execution, this is where it gets real.
Why Attend?




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What Are the Event Details?
Thursday June 26, 2025
8:30am – 1:00pm
Shangri-La The Fort, Manila
30th Street corner 5th Avenue,
Bonifacio Global City,
Taguig City, Philippines
Who Should Attend:
Professionals focused on improving customer experience outcomes and growing their programs.