XI Take: Simplifying and Streamlining Customer Data With ASOS

ASOS is an eCommerce retailer, famous worldwide for its latest fashion and trends. ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be.

Through its app and mobile/desktop web experience which is available in over 200 markets, ASOS customers can shop a curated edit of over 100,000 products, sourced from nearly 900 global and local partner brands alongside a mix of fashion-led own-brand labels. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local delivery and return options.

Improving experiences is key for ASOS and working in partnership with InMoment, they are able to simplify the feedback process for their customers and consolidate experiences with strong measurement and reporting to gain a better understanding of what matters most to their customers.

Watch this video to hear from Joseph Vassie, Head of Insights & Analytics at ASOS Customer Care, as he explains how ASOS is able to capture all customer data into InMoment’s Experience Improvement (XI) Platform by streamlining their data to focus on improving customer experience across the entire business.

Change Region

North America
United States/Canada (English)
DACH (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Asia (English)