Connecting CX & Marketing

Connecting CX & Marketing: How to Create Customer-Centric Experiences That Deliver Business Results

In every organization, marketing plays an important role in defining, socializing, and managing the customer experience (CX). However, the relationship between customer experience and marketing is often disconnected.

In this whitepaper, we explore five unity points where your CX and marketing teams can come together to unify your brand promise, ensure customer loyalty, and beyond!

Following these simple guidelines will get your CX and marketing teams working together toward better business results—and happier customers. What could be better?


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