COVID-19 may finally be receding from many parts of the world, but the changes the pandemic left behind aren’t going away anytime soon. The workplace, for example, changed virtually overnight, as many employees suddenly found themselves working from home and under strict lockdown. This shift in the Post-COVID workplace created a number of paradigm changes that a lot of organizations are still trying to catch up to.
If your brand is one of those organizations, we have you covered! What follows is a brief discussion about the post-COVID workplace. We’ll set the stage by going a bit more in-depth on those changes we mentioned earlier, and end by leaving you a few ideas on how your brand, workplace, and culture can adapt!
The Work-from-Home Paradigm Shift
For a lot of people, starting to work from home wasn’t as simple as setting up a laptop in the living room. Concurrent school closures meant that many employees had to balance homeschooling their kids with work responsibilities in real time. Childcare wasn’t the only home responsibility to blend into work, either—errands, laundry, and the like came together with work to create a previously unthinkable new paradigm. Couple that with waiting for lockdowns to end, and you have what one of our thought leaders fittingly calls “time soup,” a home reality in which everything is stirred together.
Working from home brought about some macro-level changes, too. It’s more difficult for employees to create connections when they’re physically separated, and this poses new challenges for brands that want to create cohesive cultures. Every company that wants to succeed needs a good workplace culture, so the question must be asked: how can brands like yours navigate this new work-life balance and this new culture landscape to find success and Experience Improvement (XI)? Don’t worry; we have a few ideas on that!
How to Adapt
The first key to adapting to the post-COVID workplace isn’t just to accept that working from home is the new normal—it’s figuring out how to make that new normal work for your organization. Think about the work factors unique to your organization—office footprint, nature of work, local COVID restrictions, and your employees’ current setups—without being afraid to try new things. Leaders at the messaging service Slack have said they want to take this time to question everything they thought they knew about the workplace… and that’s a great attitude! Challenge long-held assumptions as you establish what the new normal looks like for you.
Additionally, always be on the lookout for ways to create human connectivity at a time where physical contact is still a relative rarity. Your teams have already probably had Zoom happy hours and the like for the last 18 years, but don’t stop there! Get teams who don’t usually interact with each other into the same chat if you can. Connecting people whose paths don’t normally cross helps create that workplace culture that is so important to brand success. It also gives you a chance to sync different teams’ perceptions of your customer, which is vital for consistent experiences.
The overarching theme here is that adapting to this new workplace the right way isn’t ‘just’ good for employees; it can help you meaningfully transform your workplace culture and positively impact customer experiences, too! To learn more, click here to read the full-length point of view on this subject by our CHRO, Wendy Rand, who can show you more on how to not just adapt to this new normal, but thrive in it.
