Birmingham, United Kingdom –June 25, 2010–The 2010 World Cup has lifted consumer spending on groceries and hospitality, according to a survey of almost 250 consumers by Empathica, a customer experience management expert. 24% of respondents are spending more since the World Cup began.
However, the survey has also revealed that 77% of respondents are spending the same or less than they were before the World Cup began on June 11th.
Gary Topiol, Managing Director at Empathica, said, “Even two-thirds of people surveyed said they were interested in the World Cup, 70% have not changed their spending habits at all. These results suggest that a great deal of caution remains among UK consumers as the UK economy remains uncertain and events unpredictable.”
In the survey of 244 consumers, 14% said they had increased their spending on groceries while 10% were spending more on hospitality/eating out. The survey further revealed that a number of respondents went shopping during matches because the shops were quieter. Topiol commented, “Retailers that appeal to shoppers not interested in football might be advised to run a special promotion on Sunday June 27 at 3pm, when the England match kicks off.”