The third annual InMoment eNVy awards recognize 2020 model year vehicles that have outperformed their competitors in delivering buyer wants based on experiences, shopping/buying patterns, and feature preferences as identified in the InMoment New Vehicle Customer Study (NVCS).
All winners were ranked on customer response ratings of their vehicles’ ability to deliver on the five most common reasons for purchase:
01
Comfort
02
Quality
03
Performance
04
Safety
05
Ownership Cost
The eNVy Award Winners Are:
Overall Winner
Genesis G90
Premium Market Vehicle Segment Winners
Mass Market Vehicle Segment Winners
Plug-in Hybrid/All Electric Vehicle Segment
Kudos to this year’s award winners! If you would like to get access to the New Vehicle Customer Study please contact your InMoment sales representative or Shawn St Clair our syndicated research director at shawn.st.clair@inmoment.com.
Award Summary:
The eNVy awards are based on new vehicle buyers’ independent feedback of verified vehicle owners via NVCS. The final eNVy award scores were calculated using NVCS independent feedback and segment-specific importance weights. Only 2020 model year vehicles were included, and each vehicle required a minimum of 100 ratings to be included in the rankings. For 2020, a new vehicle segment was added that contained plug-in hybrid and all-electric models. The InMoment New Vehicle Customer Study (formerly MaritzCX) is one of the most trusted and most used new vehicle buyer behavior studies in the automotive industry. For over 50 years, this study has given automotive manufacturers and suppliers insight into vehicle shopping and buying patterns to serve as a roadmap for vehicle design and marketing activities. With 290,000 domestic and 50,000 Canadian responses from buyers and lessees of approximately 325 vehicle types, automotive manufacturers are able to cost-effectively leverage a massive amount of current and historical insight from this long-standing study.
The eNVy awards recognize vehicle manufacturers in the United States. Award recipients are determined based on a full year of NVCS score responses from thousands of buyers who purchased new 2020 model year vehicles.