News: Make Your PoP Marketing Music to Shoppers’ Ears

October 31, 2012 | MarketingWeek – UK

Article Excerpt:

Retailer Iceland is using PoP to gain customers’ insights, working with provider Empathica. In-store messages encourage shoppers to visit www.myiceland.co.uk, where they can leave feedback about good examples of customer service or make suggestions about how standards can be improved. read more »


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