News: McDonald’s Expands UK Table Service Test

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A new study of consumer attitudes toward QSRs finds that having more units doesn’t get you more love. Salt Lake City-based InMoment Inc. conducted the research on the top 63 QSR brands with a panel of 9,000 consumers. The score used to determine rankings is something it calls “% Delighted” (%D), described as “InMoment’s own composite loyalty index…based on more than a decade of Voice of the Customer experience. By combining multiple key indicators, we arrive at a score that not only reflects current performance; it projects a likelihood of maintaining success in the future.” Got it?

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