For your business to succeed, it’s important to understand how your customers are interacting with your brand. For years, the go-to method has been conducting surveys.
But surveys can be tricky. Poorly designed ones often reflect what you want to hear instead of what your customers are actually saying. Meanwhile long surveys, which force customers to slog through endless questions they probably don’t care that much about, can generate ill-will.
For more accurate, less intrusive feedback, it’s time to look beyond the traditional survey.
Here are a few places to start.