Driving Action with Social Media Buzz: Turning Customer Feedback into Exceptional Customer Experiences (Retail)

Today, the fastest-growing channels of feedback are social media and social review sites, which have created an explosion of new sources of customer feedback. This feedback is coming at a fast and furious pace and is often completely unsolicited, creating unique challenges for retail business owners and operators.

Listening to customers is a core tenet of building a great retail business. In fact, listening to your customers is often the first step in creating a business. The same applies once the business is up and running. Continuously keeping a finger on the pulse of your customers’ needs is critical to maintaining and growing the success of any retail brand.

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