A systematic approach to both customer and employee engagement will raise satisfaction levels and sales, but are businesses maximising the benefits and senior management buying-in? Exclusive research from CGA Peach and InMoment reveals a need for more joined-up thinking, especially when it comes to front-line teams.
This new research among senior executives shows that there are still significant opportunities to extract meaningful insights, drive operational change and improvement and get a greater return on investment on your customer feedback programmes.