Here’s a piece of customer experience (CX) wisdom for you, directly from InMoment Chief Marketing Officer, Kristi Knight: Customers make emotional decisions. By understanding and tapping into those emotions, brands can create powerful connections that, in turn, create fierce advocates.
In short, brands can leverage the power of human emotions to drive customer loyalty and, in turn, their business goals. Want to learn how you can harness this power in your own CX program? Read the full article below!
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