June 8, 2012 | Marketing Profs
Article Excerpt:
The ease of product returns and exchanges is ranked among the most important factors in the online retail customer experience, according to a study by comScore and UPS.
Asked directly which aspects of e-tail shopping they’d like retailers to improve, 58% of online shoppers cite free or discounted shipping, while 42% cite ease of returns and exchanges and 38% cite the variety of brands and products available. read more »