InMoment’s VP of customer and employee experience strategy, Paul Warner, discusses what retailers can do beyond increasing essential workers’ pay by $1 and why this isn’t the only solution to communicating value from the top down. “It is going to cause more harm than good. That is because of the adaptation principle. People adapt to whatever the norm is. They adapt their spending habits and their mindset around the new norm. Once that pay raise is taken away, it is going to break the psychological contract the employees have with their employer and leave masses of disengaged employees.” Read the full article here.
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